Why purchase a Canadian diamond
- Canadian diamonds are being mined in accordance with the principles of sustainable development. They are mined to the highest environmental standards in the world; they have provided social benefits to the northern communities and have brought about important economic prosperity to their region.
- Canadian diamonds meet the requirements of the Kimberley Process and many of them can be traced back to the mine of origin.
- Canadian diamonds are desirable because of their great attributes. Many come from the exotic and beautiful Canadian north.